For many years the diamond trade has been dominated by consumer retail which is estimated to account for over 95% of the market share globally. However, the focus of the market on business to business trade, alongside issues of transparency, lack of standardization and limited liquidity in the exchange markets, have restricted the public from making diamonds a legitimate investment.

One company looking to revolutionize the industry is CEDEX. Using ground-breaking blockchain based technology, CEDEX is designed to integrate the current diamond and crypto-financial market and open an entirely new and exciting asset class.

The team behind CEDEX boast a dazzling selection of specialists across many disciplines, including technology, finance, and diamond trading. Together they have created the world’s first transparent and secure public trading platform for diamonds set to revolutionize the diamond exchange market starting with the launch of the CEDEX Coin by way of a Token-Based ICO pre-sale on the 12th January 2018.

The potential of CEDEX has already been acknowledged by TechFinancials who have become a 90% majority shareholder. Apart from financing CEDEX, TechFinancials resources, workforce and experience will also be offered to assist it the growth of the enterprise.

It is worth looking at the team behind CEDEX to truly gauge its potential. Together they boast a wealth of knowledge and experience that would be hard to match in the diamond exchange industry at present.

THE CEDEX TEAM – A PROVEN TRACK RECORD IN FINANCIAL INVESTMENT AND THE DIAMOND INDUSTRY

Saar Levi is the CEO & Co-Founder of CEDEX. He has a wealth of experience in global financial markets as an entrepreneur, spanning over 15 years, and has held senior roles at Lehman Brothers, Barclays Capital and Intesa Sanpaolo. He has also served as the CEO of Luxemburg Art Exchange and was the Founder and CEO of LEM Management Ltd.

Ronen Priewer is the Co-Founder Ronen has spent over 20 years in the diamond industry. He is a sought-after consultant, specializing in technology consulting and financial software in Asian markets. He was CEO at F&C, helping establish joint ventures with international software companies seeking to enter the Chinese market. Ronen is additionally the Founder and Managing Director of the diamond brands LeLumiere and Masaor.com.

Yael Eckstein is the Marketing Manager for CEDEX. For the past six years she has gained extensive knowledge of both B2B and B2C marketing while working in the financial/online gaming industry. Yael holds a BA in Business and

Marketing from the Interdisciplinary Center. Her knowledge and experience in event planning and public diplomacy have been recognized when she won the national L’Oréal award for a new product launch.

Boaz Hilel will head Global Business Development at CEDEX. He has spent the last 10 years specializing in business development for the Forex and trading industries. Having been involved in the blockchain and cryptocurrency emerging market since 2012 as well as having supported several successful startups providing varying solutions to the market, he believes cryptocurrency is the new financial market.

Calvin Hau will lead the Asia Business Development department at CEDEX. For the last seven years, he has been gathering experience in business development of Forex & Commodity e-trading tech while working in the institutional Fintech sector.. His has solid product knowledge in API integration, white label, eFX platform, derivatives and FX trading aggregation. Prior to joining TechFinancials, Calvin was head of an institutional e-FX business development team in a major Swiss Forex bank as well as a leading prime liquidity tech firm in the Asia region.

Shigeo Akiyama will manage Business Development in Japan for CEDEX. Before CEDEX, Shigeo was acting CEO for all TechFinancials Japan activity, managing business activities, crypto/virtual currency payment and all client agreements and support.

Nissim Agami is the Online Marketing Manager at CEDEX. Nissim’s expert knowledge and 10-year track record with online sales promotion, social media, and digital marketing strategies in the diamond industry will prove indispensable. He has built and managed marketing departments for a number of major financial brokers in recent years.

Ben Rosanes will manage Customer Relations at CEDEX. He has spent the last six years working in the online financial industry, gaining valuable experience in both B2B/B2C sales, support, operations and customer success. Ben has an impressive knowledge of ESMA and CY regulations.

Avner Levinstien is the CTO & Senior Blockchain Developer at CEDEX. For 30 years, Avner has been working as a software developer and architect. He will bring this wealth of experience using open source software stacks and development tools to his position.

Evgeni Kif is the Head of Product. Evgeni’s offers his extensive experience with internet businesses as well as managing products and development teams to the CEDEX team. He is an enthusiast when it comes to the blockchain, with both technical and functional knowledge at his disposal. Evgeni has spent more than seven years’ leading product management organizations, when he has defining roadmaps and strategies for products, helping them to reach millions of customers around the World.

Kateryna Gordieieva is the Senior QA Engineer. She has spent close to four years testing Forex and trading platforms. She will act as at CEDEX, utilizing her specialization in front-end and back-end testing in web app and mobile web to optimise the platform. She has also been involved in testing a new crypto gateway payment method and has practical experience in maintaining quality management systems.

Aviv Balassiano is the Development Manager at CEDEX. His eight years working with a hi-tech company in the financial industry as well as his experience in financial asset evaluation algorithms make him an invaluable key to CEDEX’s success in the future. His expansive knowledge of AKKA and Vertx have allowed him to developed large-scale applications with non-blocking technologies that can handle a lot of concurrency using only a few CPUs.

Itay Regev is the BI Developer for CEDEX. He has over five years of experience in business intelligence end-to-end development, making him the ideal candidate for the job. He has worked extensively in ETL, ODS, DWH and OLAP design and implementation as well as with multiple visualization tools.

Aleksandr Rebenok is the Database Administrator for CEDEX. Aleksandr’s 14 years of SQL developer experience and more than 12 years of database administrator (DBA) experience are his strongest assets. In addition, he boasts a further 10 years’ experience as a database architect.

Together with a co-operative alliance with IDEX, the worlds largest online diamond exchange) and an advisory board comprising of some of the industries leading experts, CEDEX is well equipped to face both its launch and its bright future.

The exciting I.C.O prospects can be viewed at www.cedex.com.

This is a sponsored press release and does not necessarily reflect the opinions or views held by any employees of The Merkle. This is not investment, trading, or gambling advice. Always conduct your own independent research.