It all started with an image posted on reddit:

wuvsbtc

The above is a DMCA friendly image of the advertisement.

This image shows how bitcoin is a much better alternative to the archaic Western Union. Western Union’s PR department decided to take action against this modifed ad and file DMCA and copyright claims. However, these actions caused the image go viral. The above image falls under Comparative Advertisement. According to United States law “the advertised brand is explicitly compared with one or more competing brands and the comparison is oblivious to the audience.” The modified ad in no way falsifies the original Western Union ad and only adds to it. Unfortunately this has caused whats known as the streisand effect – the phenomenon whereby an attempt to hide, remove, or censor a piece of information has the unintended consequence of publicizing the information more widely, usually facilitated by the internet.

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