According to a recent study, the global cryptocurrency market in 2019 was approximately $792.53 million and is expected to hit about $5,190 million by 2026. Statistically, it’s crystal clear that digital coins are gaining a lot of traction as they continue to grow in value.
The rise in popularity of bitcoin and blockchain has opened up the path for the emergence of new cryptocurrencies in the crypto world. However, despite the buzz and hype, the viable, value use-cases of these cryptocurrencies still elude some crypto audiences comprehension. And as such, many investors do not feel it’s safe to invest as they have little understanding of the crypto project.
Interestingly, crypto marketers are employed by firms to show crypto audiences how a project solves a real-world problem in the crypto space by breaking down the components of the crypto project in order to deliver a targeted messaging that closes the understanding gap of crypto audiences. More so, they assess the awareness and usage of crypto currencies among crypto enthusiasts as well as identifying marketing strategies, public attention and opinions about cryptocurrencies.
Furthermore, marketing experts help to provide the marketing strategies required to reach a highly targeted audience through various marketing services such as Public Relations (PR), content marketing and so on, in order to promote a brand’s growth. Meanwhile, here are 4 strategic ways crypto marketers are influencing the crypto world.
- Public Relations (PR) & Communications
Through Public Relations (PR) services, crypto marketers educate investors about crypto companies and their tokens, what the coin does, where they get special privileges or how they can earn money from the increase in the value of their tokens. More so, they show investors what makes a specific currency so valuable to their needs.
Marketing experts also implement a communication strategy to ensure that the crypto community is always informed about the company’s latest update, this helps to create an air of transparency and reliability, thereby leading to a large network of interested users and investors. Furthermore, they can provide communication services and support as well as liaise with the media to increase brand growth and trust. Some of the crypto marketing PR services include;
- Planning
- Media outreach
- Press releases
- Newswire distribution
- PR tracking & reporting
In addition, PR services such as the press releases launch a crypto firm’s brand into limelight by presenting the brand’s solution to the existing issues of the crypto market to a large audience. More so, with a press release, expert marketers in the crypto space can reach potential investors instantly, generate new leads and also build brand awareness.
- Social media platforms
Without a doubt, social media plays a vital role in the success and value of cryptocurrencies. Clearly, anything that trends on social media gains massive attention from people all over the world. Therefore, crypto enthusiasts can get the right information about any crypto currency through any of the social media channels such as twitter, facebook and reddit.
Social media networks can help popularize cryptocurrencies and facilitate the mass adoption of cryptocurrencies in the crypto sphere. More so, by utilizing the social media platforms, crypto marketers are able to reach a target audience as well as shed more light on a brand’s value by engaging the participants on the social media platform thereby closing the understanding gap and increasing the brand’s growth.
For instance, creative digital marketing experts such as Quotidian Marketing, which is spearheaded by Brian – one of the best marketers in the crypto space, leverages a network of marketers and vendors to provide comprehensive digital marketing support to brands seeking to build valuable connections with target audiences.
“Brian and Quotidian Marketing are flexible, collaborative and creative crypto marketing experts. Through well-developed social media and go-to market strategies, MP4 was able to reach a 900 ETH hard cap in under two hours! We look forward to growing our brand and community outreach with Quotidian Marketing.” – MP3 and MP4
- Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content so as to attract and retain a clearly defined audience. Typically, this is one of the marketing strategies crypto marketers adopt to promote brand awareness and offer great inroads into lead generation.
Articles create value by presenting organizational issues in an engaging way and then introducing a firm’s project as the solution. Through articles, marketing experts break down the complicated technical concepts for relatively non-technical people.This helps crypto enthusiasts understand what a brand is all about and the value of the products or services.
Crypto marketers help firms build niche communities on social channels by reaching highly targeted audiences through finely tuned content in order to grow brand presence. A reliable crypto marketing agency like Quotidian Marketing provides content marketing services for effective, creative, cryptocurrency marketing campaigns. Therefore, marketing is impossible without great content.
- Bitcoin communities
There are various communities that allow new coin offerings and promotion and one of them is the official bitcoin community. The Bitcoin community is a union of digital currency enthusiasts, crypto coin users, tech professionals, cryptophiles and digitally savvy people.
Marketing experts are members of a community such as the official bitcoin community where they promote brands by engaging a target audience in discussions concerning a firm’s brand in order to gain their trust. With this strategy, crypto marketers introduce a coin, it’s history, benefits, future and other useful details to the target audience in order to promote a brand. Therefore, by generating thoughtful discussion and displaying technical competence, marketers can earn the trust of the members of a community.