Leo Burnett put it perfectly when he stated, “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” An ingenious product by itself is not enough; ask Tesla. Today, with an over-saturation of the market, products need to be channeled to the target […]

  Humanity’s march has been characterized by innovation. The groundbreaking wheel was developed to create chariots for wars and pottery for homes. In the modern world, innovation in creating the smartphone and blockchain has driven our digital age. The logical evolution would be to merge these two technologies. This is […]

The idea of insurance started, unsurprisingly, with merchants. Over the ages, this concept has undergone major improvements, primarily thanks to Chinese and Venetian merchants. The modern insurance industry is comprised of two structural components – carriers and policyholders – connected by a middleman, usually a sales team. While the global […]