Bitcoin has once again failed to sustain its price at the crucial $4,000 level, shedding close to 10 percent in just a day to fall below $3,600 level on some key markets. The currency was trading at $3,660 at press time, but on some markets such as the dominant BitMEX, the currency had dropped to $3,545. On the Japanese exchange Liquid, Bitcoin was trading at $3590, with Coinbase Pro seeing a similar trend at $3,557.

The digital currency’s woes were not made any better by its coverage on mainstream media outlets, most of which have projected the image of a dying technology that’s on its way to a silent death. Bloomberg and MarketWatch have been some of the most prominent, with several articles claiming that the end has arrived for cryptos.

Bloomberg Analyst Calls For $1,500 As Bitcoin Continues To Be Volatile

Just a day ago, Bitcoin looked very adamant and determined to fight to stay above $4,000. The currency was trading between $3,950 and $4,050 in most markets. However, it has since tumbled to trade at $3,675 at press time. In the past 24 hours, it has shed 4.3 percent.

On BitMEX, which accounts for 30 percent of the daily Bitcoin trading volume, the currency was trading at $3,545. It was also flirting dangerously close to its 14-month low of $3,522 on Coinbase Pro, Liquid, Bitstamp, Kraken and Gemini.

The entire market was on a downward spiral, with the embattled Bitcoin Cash leading the decline. The currency, which lost its fourth place to Stellar recently, shed 13.8 percent to trade at $118. Ethereum shed 8 percent to trade below $100, with Coinbase Pro and Kraken once again trading below average market value at $95.

Bitcoin SV has rediscovered its form and at press time, the currency had gained 13 percent to trade at $101. At this rate, the fork might catch up with Bitcoin Cash which is trading just $17 ahead. BSV is currently just $300 million behind BCH in market capitalization and three spots behind. BSV was the largest gainer in the top 100 cryptos, further underlining its good form.

Having lost over 80 percent of its value this year, the crypto market has continued coming under attack from mainstream media outlets. Bloomberg, which has in recent months increased its coverage of the crypto market, recently predicted that Bitcoin will sink further in the coming months. According to an in-house analyst, the currency will experience a 60 percent drop from its current price to hit $1500. The last time Bitcoin traded at $1,500 was at the beginning of May last year.

Mike McGlone, an analyst with Bloomberg Intelligence stated:

There’s little to prevent fading Bitcoin prices from reaching the continuous mean of $1,500. A rush to the exits among investors seems to be in place

McGlone’s sentiments are supported by the Directional Movement Index which indicates that Bitcoin is experiencing its worst sell-off since July. Back then, the currency had shed $3,000 in weeks to trade at $6,600 and this led a huge number of investors to panic.